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Surveys and Market Research
Build your Survey and Research skills with these courses ranging from Survey Design to Data Analysis and Reporting. All courses are curated by research experts and based on core survey and research principles. These courses are designed to prepare you with ready to use skills in the Research industry.
On Demand QuestionPro Product Training
Become a pro at online research using QuestionPro products. These courses are perfect for anyone looking to expand their knowledge on how to navigate and use QuestionPro's tools for their organization or to add a skill to their profile. Learn how to use QuestionPro products right from the basics.
Customer Experience
Become a CX professional with this certification based on the core principles of Customer Experience. You will learn how you can further accelerate your organization’s CX strategy.
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Available courses
Survey Design and Launch
This short course gives you an overview of how to design a smart survey that will get you quality responses from your audience, how you can launch your survey using online tools like QuestionPro and the basics of analysing and reporting the survey data to your stakeholders
Modules Covered:
- Science of designing the right questions
- Types of survey questions
- Types of answer scales
- Survey Logic - To build a smart survey
- Analysis and Reporting
Analyzing Data with SPSS
SPSS (Statistical Package for the Social Sciences) is a software program used by researchers in various disciplines for quantitative analysis of complex data. You'll come across SPSS files once you're ready to run deep analysis on your collected research data. If you've never worked with SPSS before, this course will get you up to speed in no time. The course is designed to give you a walkthrough about everything you need to know about using SPSS files and tools like QuestionPro to perform deep data analysis.
Modules Covered:
- Diving into the data
- The structure of an SPSS file
- Menu Options
- Analysis
- Data Export
Market Research for Startups
In this course, we explain the most important things about how to run a successful market research survey from beginning-to-end.
One that empowers you to launch a successful and profitable startup. These are tried and tested rules and guidelines used with companies all over the world.
Discrete Choice and Pricing Models
Understanding what drives choice in the marketplace and how can organizations align their products or services to meet the needs of the market are critical to long-term success. This course explores some of the major tools used to estimate how consumers make the choices they do.
Modules Covered:
- Conjoint
- Maximum Difference Scaling (MaxDiff)
- Van Westendorp Price Sensitivity Meter
- Gabor Granger
- Use QuestionPro to set up choice and pricing models in your survey
- Reporting and Analysis using these models
QuestionPro Audience
This course is designed to give you a walkthrough of QuestionPro's Audience tool that allows you to conduct high-frequency research with quick turnaround times.
This self paced course will guide you through how you can access our panel of survey respondents from around the globe in just THREE steps. Get immediate insights for brand research and tracking, product testing and development, market segmentation, advertising testing, consumer behavior, and a lot more.
What you will learn in this course:
- How to place a bid using QuestionPro's Audience tool
- How to Soft Launch your Audience project
- QuestionPro speciality panels
- Benefits of using a panel for your research projects
- Using the Instant Answers slack integration for quick surveys
QuestionPro InsightsHub
This course is designed to give you a walkthrough of QuestionPro InsightsHub platform using guided videos on different features in the platform.
What you will learn in this course:
- Creating a project in InsightsHub
- Setting up the taxonomy
- Creating stories in InsightsHub
Research Pro - Survey Fundamentals Level 1
The Survey Fundamental level 1 training is designed to give you an in-depth walk through of the QuestionPro survey creation process. The self paced course will help you master the basics of survey creation, distribution and data analysis on the platform.
Topics covered:
- Survey Research
- Survey programming
- Survey distribution
- Launching a survey using the DIY audience tool
- Data analysis, segmentation and download techniques
Research Expert - Survey Fundamentals Level 2
The survey fundamentals level 2 course has been designed keeping in mind niche research techniques. This course explores the advance features within the QuestionPro platform.
- Data analysis
- Discrete choice modeling and pricing analysis
- Use advanced survey logic
- Use advance distribution capabilities
- Advance analytical features
QuestionPro CX Core Certification
The QuestionPro CX Core certification program is divided into 9 key classes that will help you to get a better understanding of the philosophy, tools or techniques towards building a successful customer experience program for your organization.
Topics that will be covered in this course:
1. Customer Journey Management
2. Metrics & Measurement
3. survey Design & Development
4. Survey Deployment
5. Case Management
6. Dashboards & Analytics
7. Change Management (Outerloop)
8. Program Review
9. CX Reputation
CX-PRO™ Customer Experience (CX) Training and Certification
The CX-PRO Customer Experience (CX) Foundations and Certification Program is offered in a blended learning approach that combines self-paced and live instructor-led sessions that will prepare you with the knowledge and skills needed, regardless of whether your role is that of a CX professional or any of today’s business roles that build upon customer-centric practices.