This short course gives you an overview of how to design a smart survey that will get you quality responses from your audience, how you can launch your survey using online tools like QuestionPro and the basics of analysing and reporting the survey data to your stakeholders

Modules Covered:

- Science of designing the right questions

- Types of survey questions

- Types of answer scales

- Survey Logic - To build a smart survey

- Getting your survey online

- Analysis and Reporting

SPSS (Statistical Package for the Social Sciences) is a software program used by researchers in various disciplines for quantitative analysis of complex data. You'll come across SPSS files once you're ready to run deep analysis on your collected research data. If you've never worked with SPSS before, this course will get you up to speed in no time. The course is designed to give you a walkthrough about everything you need to know about using SPSS files and tools like QuestionPro to perform deep data analysis. 

Modules Covered:

- Diving into the data
- The structure of an SPSS file
- Menu Options
- Analysis
- Data Export

In this course, we explain the most important things about how to run a successful market research survey from beginning-to-end.

One that empowers you to launch a successful and profitable startup. These are tried and tested rules and guidelines used with companies all over the world.

Understanding what drives choice in the marketplace and how can organizations align their products or services to meet the needs of the market are critical to long-term success. This course explores some of the major tools used to estimate how consumers make the choices they do. 

Modules Covered:

- Conjoint

- Maximum Difference Scaling (MaxDiff)

- Van Westendorp Price Sensitivity Meter

- Gabor Granger

- Use QuestionPro to set up choice and pricing models in your survey

- Reporting and Analysis using these models

This course is designed to give you a walkthrough of QuestionPro InsightsHub platform using guided videos on different features in the platform.

What you will learn in this course:

- Creating a project in InsightsHub

- Setting up the taxonomy

- Creating stories in InsightsHub

The Survey Fundamental level 1 training is designed to give you an in-depth walk through of the QuestionPro survey creation process. The self paced course will help you master the basics of survey creation, distribution and data analysis on the platform.

Topics covered:

• Survey Research  
• Survey programming
• Survey distribution 
• Launching a survey using the DIY audience tool
• Data analysis, segmentation and download techniques

The survey fundamentals level 2 course has been designed keeping in mind niche research techniques. This course explores the advance features within the QuestionPro platform.

• Data analysis
• Discrete choice modeling and pricing analysis 
• Use advanced survey logic
• Use advance distribution capabilities
• Advance analytical features

The QuestionPro CX Core certification program is divided into 9 key classes that will help you to get a better understanding of the philosophy, tools or techniques towards building a successful customer experience program for your organization.

Topics that will be covered in this course:

1. Customer Journey Management

2. Metrics & Measurement

3. survey Design & Development

4. Survey Deployment

5. Case Management

6. Dashboards & Analytics

7. Change Management (Outerloop)

8. Program Review

9. CX Reputation

The CX-PRO Customer Experience (CX) Foundations and Certification Program is offered in a blended learning approach that combines self-paced and live instructor-led sessions that will prepare you with the knowledge and skills needed, regardless of whether your role is that of a CX professional or any of today’s business roles that build upon customer-centric practices.