Surveys and Market Research

This short course gives you an overview of how to design a smart survey that will get you quality responses from your audience, how you can launch your survey using online tools like QuestionPro and the basics of analysing and reporting the survey data to your stakeholders

Modules Covered:

- Science of designing the right questions

- Types of survey questions

- Types of answer scales

- Survey Logic - To build a smart survey

- Getting your survey online

- Analysis and Reporting

Surveys and Market Research

SPSS (Statistical Package for the Social Sciences) is a software program used by researchers in various disciplines for quantitative analysis of complex data. You'll come across SPSS files once you're ready to run deep analysis on your collected research data. If you've never worked with SPSS before, this course will get you up to speed in no time. The course is designed to give you a walkthrough about everything you need to know about using SPSS files and tools like QuestionPro to perform deep data analysis. 

Modules Covered:

- Diving into the data
- The structure of an SPSS file
- Menu Options
- Analysis
- Data Export

Surveys and Market Research

In this course, we explain the most important things about how to run a successful market research survey from beginning-to-end.

One that empowers you to launch a successful and profitable startup. These are tried and tested rules and guidelines used with companies all over the world.

Surveys and Market Research

Understanding what drives choice in the marketplace and how can organizations align their products or services to meet the needs of the market are critical to long-term success. This course explores some of the major tools used to estimate how consumers make the choices they do. 

Modules Covered:

- Conjoint

- Maximum Difference Scaling (MaxDiff)

- Van Westendorp Price Sensitivity Meter

- Gabor Granger

- Use QuestionPro to set up choice and pricing models in your survey

- Reporting and Analysis using these models